If I’m a small-cap company trying to engage more investors...

If I’m a small-cap company trying to engage more investors, I’m doing this every quarter: 

A direct virtual non-deal roadshow (NDR).

Let’s break that down:

• Direct: You reach out to investors yourself - building relationships directly and owning the process.

• Virtual: No travel costs, no time away from HQ - just targeted, efficient meetings from your office.

• Non-Deal Roadshow: Tell your story 1x1 to PMs and analysts who match your profile and strategic horizon.

I’ve seen companies double their annual investor meetings through direct outreach - and double the quality of those meetings.

This isn’t a replacement for traditional corporate access - it’s a complement. One high-impact activity, done consistently, that can move the needle on investor engagement and demand for your stock.