You just attended a conference. Now what?

You just attended a conference.

You hosted a fireside chat… you had solid turnout for your 1x1s… but it was mostly the investors you saw at the last conference and a couple of investors no-showed. 

Sound familiar? Now what?

Step 1: Follow Up on No-Shows.

Once you're back at your desk, send them a quick email:

"Hi [Name], sorry we missed you at the conference. If you still have interest in meeting we would be glad to offer you a follow-up meeting…”

No reply? Try again:

"Hey [Name], I know it’s a busy time, I wanted to make sure you saw the offer to meet..."

Still nothing? Time for a polite break up (this is when most people reply):

"Sorry we missed you - look forward to connecting at the next conference / or next time we’re in your city. Let us know if we can be helpful in the meantime."

Step 2: Mine the Webcast Attendees.

Request the attendee list – investors have to sign up for a reason. If you have a targeting provider, send it over for analysis. If not, scan the names yourself - there’s usually at least one investor worth reaching out to.

From there, build a plan:

 📍 Meet them at the next conference

 ✈️ Schedule a meeting when traveling to their city

 💻 Offer a virtual call with management

Finding and engaging new investors is the #1 challenge for the C-suite.

If your conference schedule isn’t ideal - whether due to lack of coverage, low volume or market cap - take control by proactively reaching out to investors who are interested in your story.